How To Develop A Content Strategy
Marketing is so important when it comes to building a successful company; the world of business is incredibly cut throat, so no matter what you do or sell, you will be up against competitors.
Content Strategy vs Content Marketing
Contrary to the opinion of many, content marketing and content strategy are not the same thing. In fact, they are interrelated but serve separate purposes. Something essential to understand if you are to be as effective with your business's marketing as possible.
Content Ideas for Small Businesses during Coronavirus
You might be unsure whether you should keep creating marketing or sales content right now in light of the coronavirus pandemic. Perhaps your business is closed or in a limited capacity. I'll discuss some ideas and tips for creating content right now, what types of content to create.
The Best LIVE Stream Software for Mac OSX
This is the 2nd app of three that I use DAILY, although this one I use about every other day. In this video I breakdown 5 ways that I use this program and show some examples.
Budget Alternatives to Adobe CC Suite
This is part one of a three-part series on the three tools I use in my content marketing DAILY. This first video is about the Adobe Creative Cloud suite of apps. I use everyday Premiere Pro, Lightroom, and Illustrator. In this video I'm showing you alternatives for each of these apps, that are made by Adobe - but considered a "light" version of the pro apps.
How To Create Content For Your Business in 2020
If you're tired of hearing people say "you need to create content for your business" but then leave you high and dry without actually explaining WHAT TO ACTUALLY CREATE, then this video is FOR YOU my friend
Why Using a PDF Menu On Your Website is DEADLY
Why is your website using a PDF version of your menu? Heads up: It's difficult for visitors to read by pinch and zooming the menu from a smartphone device, and Google does not read text from an image so you lose all of that SEO juice.
Why You Should Update Your Google Hours
NOTHING is more frustrating than going online to see if a business is open and then going to that business, only to find out they're actually CLOSED because the hours were wrong online. Here's HOW and WHY you should be updating your hours on Google.
How To Create Web Forms Easily and Quickly
I recently had a chance to dive into Paperform, an online form creator that allows you to create beautiful forms, that according to them, is as easy as writing a word doc. They’re right. I made an entire finance application for a client in less than 15 minutes.
Can You Get More Web Traffic From Twitter?
Hi there! This is a slightly newer video format for me. I've been offering marketing coaching services for a while now but have recently begun to record my sessions with clients. 100% of my coaching sessions are done in-person.
5 Ways To Turn Warm Leads Into Hot Leads
Congratulations, you did it! You got those leads. It took a while to build the right infrastructure to get those leads pouring in, but now your business has more leads than it knows what to do with… quite literally in fact. A lot of businesses pour their efforts into generating leads in the hopes of buoying their sales. But here’s the thing...
7 Effective Ways To Nurture Your Leads
Our businesses need leads just as our bodies need oxygen, but there’s a complex process at work making that oxygen useful and nourishing to our bodies. The exact same thing goes for leads. It’s important to have them… But even more important to know what to do with them.
How To Upload IGTV Videos Widescreen Horizontal in 2019
On May 23rd Instagram announced that they are now supporting horizontal video for IGTV. Here’s the problem – when you upload a horizontal video to IGTV, still today, it automatically crops it for a vertical video.
7 Local SEO Tips for Contractors
As a general contractor, you’re accustomed to handling many of the same problems as many other businesses. You face stiff competition from other businesses, who are competing with you for the same local seo attention of customers.
What to Look for in a Contractor Website Design
If you’re looking to upgrade your business website or create an entirely new design to draw in more customers, then it’s important to understand what elements of website design are important for your specific business.
5 Web Design Trends To Boost Conversions in 2019
Do you want to know what’s coming up in 2019 for Web Design trends? What if these trends could help you improve conversions on your website? Well stick around because I’m going to break down all of the 2019 Web Design Trends that will boost conversions
Make Instagram Highlight Covers Free
Considering that over 400 millions Instagram users are viewing Stories, DAILY, your content plan definitely needs to include Instagram Stories. Let’s put that another way – 80% of Instagram users watch stories. Think of stories as another medium inside Instagram to reach your audience. Here's how to create awesome covers for your Instagram stories – for free!
Why Your Website Isn't Converting
Newsflash: Your website probably isn't doing anything for your business. Here's why.
Why I'm Switching To Later For My Social Media Platform
TL:DR; 1) Excellent media manager, 2) quick schedule a week's worth of posts, 3) hashtag suggestions, 4) and link in bio management